Tuesday, 23 June 2015

Content Strategy: 4 Questions You Need to Ask

Your content strategy is something that, whether you know it or not, influences both your web traffic and social media presence. Professional content strategists build narratives for companies through search engine optimization, powerful content and ensuring that the brand voice stays consistent across all platforms.
Content strategists ensure that best SEO practices are being followed and suggest new routes for content to take, but you don't need to hire someone to handle your content strategy. In fact, managing your own content strategy can teach you an arsenal of skills that will improve your decision making down the line. Here's how to get started.
Who do you want your reader to be? Like any publication, your content strategy should be structured around your readership. The difference between publishing and content marketing, however, is that you're not looking to attract a wide audience, you're looking for a specific type of reader. If your company builds websites in Drupal, then the best way to pull in organic search traffic is content that teaches customers the best ways to shop for their first Drupal website. By posting coding tutorials, you'd be attracting the wrong audience.
An article explaining the basics of Drupal as a content management system will show up on major search engines and lead potential new customers right to your guide and possibly inspire them to engage with your upstart web design firm. Plan your content around potential ways to discover your brand and transform an interested reader into a new customer.
What is your brand voice? The experience across all content delivery mediums used by your business (direct mail, online, video, etc.) should reflect a basic concept. Google's, for example, is simplicity. Google.com still takes you to the same text box on a white background that the company launched with. Even today, Google's commercials reflect simple truths about their product.
A 2011 ad for the Chrome browser, Dear Sophie, depicts a Google user using Gmail as a makeshift baby book. The music is simple but inspirational and the message is uniquely Google's. Your brand voice should reflect your customer, but also the superego of your company. Google is a brand that, from the beginning, has sought to be ubiquitous with the internet. The Dear Sophie commercial is an ad that cements Google's identity as a platform from which its customers can connect. Your content strategy should be informed not by what your company is, but what your customers want it to be.
Am I keeping up to date with basic SEO know-how? Moz (formerly SEOMoz) and many other SEO-centric web apps can teach you SEO basics and help you understand how to monitor traffic to your site as compared to your competitors. Your basic SEO strategy begins with pairing a highly-trafficked search keyword to a blog post that could potentially generate social media traffic.
Moz rebranded itself, partially at least, as a reaction to Google's 'Panda' update, which made the job of any dedicated SEO specialist more difficult. The service now offers analytics across almost every channel and I'd suggest checking out their free tutorials for a basic understanding of modern SEO practices.
Do I love my industry as much as my competition? The strongest asset for managing your own content strategy is loving your work. As the brains behind your company, you alone entirely understand the vision that your content should reflect. Go deeper and immerse yourself in the competition. Learn which content comes standard issue and where the gaps lie -- filling them will be the most powerful tool to attract the customer who might've gotten away.
Content strategy is, at its most basic level, understanding the conversation that your customer is having with every aspect of your industry and developing new ways to fill these gaps. 
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Thursday, 18 June 2015

How to Startup and Keep Your Day Job

Keeping your day job while starting a business is a tried-and-true way to ease into entrepreneurship without going broke. But it can also leave you bleary-eyed from lack of sleep and without even a shred of personal life. 

That's a "recipe for disaster," says Kristin Cadinale, author of "The 9-to-5 Cure." Running a side-business or freelancing on top of an overwhelming workload is one reason to approach this scenario with caution.

Usually, the dual-work plan can only go on so long. At some point, you collapse, drop the business idea or cut the corporate umbilical cord and plunge into full-time entrepreneurship.

Here are Cardinale's tips for juggling your job and business: 

Use technology. Consider buying a laptop, netbook or other mobile device so you can get a little business done at lunch or on the bus, ferry or train to and from work. Bring a smartphone along to handle your business calls; don't use the office line. 

Tell your boss. Carefully weigh disclosing your side-business activities to your boss. If you're caught moonlighting at work and they didn't know, it could earn you a quick pink slip -- and you want to stay in control of when or if you quit the day job. 

Don't overload. Don't exceed your capacity to handle clients for your business, or you'll end up disappointing them. Then you'll be one step farther away from being able to go full-time with it. 
Explain your situation to clients. Be open about the fact that you may not be available during normal business hours. 

Watch for burnout. You may only be able to keep this up for a short amount of time before you feel like you have no life whatsoever. When the schedule starts sucking all the joy out of living, it'll be time to make tough decisions about which side of your work life needs to go, the job or the business. 
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Tuesday, 16 June 2015

The 5 Basics for Building an Online Business That Actually Makes Money

With the boom of the Internet and social media has arisen a new category of entrepreneurship. Successful entrepreneurs such as Mark Cuban, Elon Musk, and Peter Thiel got their start with online businesses. An online business offers an unparalleled opportunity to run a business worldwide with only a laptop and Internet connection.
Starting and growing an online business, however, is easier said than done. Today, 2.5 billion people log onto the Internet. This is good in the sense of the opportunity for income, but negative in the sense that an online business has become a modern day gold rush.
Everywhere you look a new “guru” or “expert” who offers their cheat sheet or course on how they made “seven-figures” in one year. Logging into your Facebook account can be downright depressing with all the over-hyped ads. Choosing whom to learn from can be just as hard as starting an online business.
Here are five simple steps to making money from a dream or an idea you have and enjoy. You don’t need the gurus to start or grow a business that will free you to make money on your terms.

1. Focus.

When I say focus, the first thought that comes to your mind is probably “niche.” While figuring out a profitable niche is important, it’s not the end all be all. Focus means figuring out who you want to serve and how you will deliver value to that group.
It means you stop following the gurus and focus on what will help you where you are. There is an abundance of free information online, almost too much. Many entrepreneurs fall victim to information overload. I’m guessing that if you applied 10 percent of the knowledge you currently have, you would make progress building your business. Turn off the constant learning and focus on 20 percent strategies. Use a service likeUnroll.me to unsubscribe from unnecessary emails lists that take all your time.

2. Build an audience.

This is where many businesses miss the mark. You put together a beautiful website with all the right plugins, widgets and opt-in boxes. You follow all the steps, but the money doesn’t come because you have no audience.
There are many ways to build an audience and quickly:
  • Be a guest on a podcast. Every morning, Radio Guest List will deliver to your inbox a list of shows looking for your expertise.
  • Guest post on blogs. There are blogs that get millions of visitors each month. In 2012, I guest posted on 50 blogs that brought half a million visitors to my website.
  • Get exposure from large author sites. If you can be interviewed or write for sites like Entrepreneur or the Huffington Post, you get exposure to millions of potential leads and customers. Writing for these websites builds authority, grows your social media presence and leads to sales. Here is a podcast episode that walks you through how to do this.

3. Develop a monetization plan.

After you’ve started to get exposure, it’s time to implement your plan to generate income.  Your website/blog needs a content strategy that aligns with a promotion schedule. It shocks me how many coaching clients come to me without an organized plan to generate revenue. Plan what products and services you will be offering your customers. Use your exposure and content plan to sell premium offerings and build your business.

4. Test and refine.

Once you have a plan and have implemented it, study what works and what doesn’t. There is a lot of advice online, but nothing beats good old fashion testing. Try different offers, bundle various products and services, run sales from time-to-time. Once you have an offering that takes off, run it every 30 days. Refine your process and improve the parts of your plan that aren’t working.

5. Launch and scale.

By this point, you will have built “1,000 true fans” and a business that’s ripe for growth. Always launch with a bang when your promotions hit at the end of each month or quarter. This means you have affiliate partners, joint partnerships through webinars and launch bonuses. Each launch should produce serious revenue and momentum for your business. From that point, it’s a matter of reinvesting and scaling.
Starting and growing an online business is not easy. There is a lot of competition talking about the same topics as you. It takes time and tremendous focus. It takes beating self-limiting beliefs and the haters. It’s hard, but the lifestyle of true freedom it creates is priceless.
Read More »

Saturday, 13 June 2015

The 4 Basics of Making Money on the Internet

The Internet is the hot ticket. Entrepreneurs everywhere want to exploit it to drive sales and grow their businesses.
Used properly, it can be an important part of your marketing mix. Used improperly, it can be a black hole -- one in which you dump tens of thousands of dollars without results. To maximize the return on your Internet-marketing dollars, follow these four tips:
1. Real-world basics still matter, so get them right. To get the basics right, we suggest answering three questions:
  • Why would a prospective customer buy my product or service rather than the offerings of a competitor?
  • Is there a segment of the market that would value the things that differentiate my product or service and is it large enough to support my business?
  • What is the most cost-effective way to reach this segment with the message that my product or service is different?
You should only launch an Internet-marketing campaign if it is the most cost effective way to reach your specific target segment with your message.
2. Choose the right social media. Not all social media is equal. For example, Pinterest, which is image based, may be great for a jewelry designer to showcase his works. It would probably be less useful for a criminal-defense attorney.
In fact, depending on the target market segment, social media may not be appropriate at all. Launching a Twitter campaign to reach septuagenarians may not be the best use of marketing funds.
Choose the right platform for reaching your target market segment. Spend some time on Facebook, Twitter, Pinterest, Instagram and LinkedIn. Do your research before choosing where to spend your time and efforts.  
3. Offer content. Going out on Twitter, Facebook or LinkedIn with a message that says, “Buy our product” will be ineffective at best. We have found it far more useful to offer something of value to prospective customers. Your posts can feature a link to an article, an assessment, a blog post or a video. You can use other people’s materials with permission and proper attribution. However, if you author the material, it positions you as an expert.
Once you have provided something of value and positioned yourself as an expert, you are much more likely to build the trust necessary to sell something. You can feature your products or services with a banner ad on your blog or by inviting the prospect to click through to the ecommerce portion of your website.
4. Focus on sales, not clicks. One huge problem with many Internet marketers is misalignment of objectives. You want to sell your product or service. They measure success in clicks, friends, followers or some other metric that does not equate to sales. Our advice: If your goals are not aligned with the company you are paying for marketing services, run fast.
Interim goals are fine. Gaining a certain number of followers or obtaining a target click through rate can be wonderful short-term objectives. However, the final objective of Internet marketing is sales, full stop. Don’t lose sight of this.
The Internet in general and social media specifically can be wonderful tools for generating sales. But, like all tools, they have to be used properly to produce the desired results. The four tips above will help you choose the right path.
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Thursday, 11 June 2015

4 Tips to Use Crowdfunding to Make Startup Dreams a Reality

Crowdfunding is becoming a more popular and conventional route for startups to procure early rounds of funding. Crowdfunding platforms are convenient, simple to use and reach a wide audience of investors at a low cost.
After President Barack Obama signed the Jumpstart Our Business Startups (JOBS) Act into law in 2012, non-SEC registered individuals could invest in companies with a greater percentage of their income. The world of crowdfunding was opened to startups, allowing new companies to grow faster earlier in their lifecycles and founders to value their ventures at a later date by raising funds through convertible debt.
Although crowdfunding may seem like an easy way to raise the capital needed for a startup, like any fundraising campaign, it requires much thought and effort. Here are some tips for a successful crowdfunding campaign:

1. Strategically choose the platform.

Before choosing a platform, decide what type of crowdfunding will best fit the project. Rewards based? Donation based? Equity based? Then weigh the pros and cons of each platform to determine which one best matches the campaign’s goals. Research similar projects and what platforms they did well on.
When fundraising for Giveafish, the first global wish list site, I chose to host the project on Kickstarter because it seemed our target audience is already on the platform and it fit my goals.
Kickstarter is the most well-known crowdfunding site, but there are some drawbacks to using it. The site gives individuals a nice space to put their campaigns, but they provide no marketing help, and individuals must promote their projects to find backers.
But Kickstarter isn’t right for every startup. For example,YourNeighborhood, a hyperlocal real estate-information platform, recently launched a crowdfunding campaign on Fundable.
Fundable is an invite-only platform for businesses that charges a flat fee and helps guide early-stage companies through the crowdfunding process with profile creation, PR leads, investor contacts and other advice. The platform has 23,000 active angel investors, and hosts a maximum of 200 companies at one time.
This more hands-on approach was the right fit for YourNeighborhood. The startup received its first contribution of $25,000 within the first two weeks of the campaign’s launch.

2. Prepare before the campaign launch.

Before launching the Giveafish campaign, my co-founder and I spent four months organizing the project. We hired a company to produce a professional video, set up social channels, developed the message and wrote copy. When the campaign was ready to launch, everything was prepared and professional.
Set the campaign up for success before launch. Create a professional video, fine-tune the messaging and ask friends and family for their feedback and support on the launch day. The page needs to look professional and well thought out to bring in funding.
Also, it is key to line up some pledges before the campaign goes live so the project shows momentum from the very first day.

3. Market after launch.

Once the campaign is live, share it with everyone to get the word out. For Giveafish, we did a big push on Twitter and Facebook and reached out to our friends and family. We monitored social media closely to find new potential backers. YourNeighborhood similarly promoted its campaign on social networks and across personal networks. Regardless of the platform chosen, effectively market the campaign.
Doing so may require professional help. Go to the experts to learn the ins and outs of crowdfunding marketing. Properly vet professionals and be careful about who is brought on to the project.

4. Get savvy about analytics.

Numbers are the proof. It doesn’t matter if the campaign has 10,000 followers and 20,000 likes on Facebook if they don’t convert to pledges. Learn how to track the numbers to see how the campaign is doing and how it can be improved.
On Kickstarter, for example, founders can access native analytics and use a Google Analytics tracking code. When using Twitter or Facebook ads, learn how to read and understand the sophisticated analytics dashboards. Know where pledges are coming from and how they can be increased.
Crowdfunding opens up a new world of opportunity to startups. A crowdfunding campaign is convenient and has the potential to reach a wider range of investors, but it’s not easy. With a little preparation and analytic work, a successful campaign can make startup dreams a reality.
Read More »

Tuesday, 9 June 2015

How to Make Money As An Expert

Are you an expert? If so, you might be able to profit from your expertise in a side business apart from your everyday work. How? By selling products teaching other people about your area of expertise.
You may have a hobby and find yourself answering other people's questions about what you do in online chat rooms. Or you may have developed great ways to perform services in a particular business. You may be able to package what you know into an information product.
It might take the form of traditional books, audio programs, videos or DVDs, magazines, newsletters, ebooks, membership websites, teleseminars and webinars, telecoaching programs, seminars and conferences, and combinations of these. Businesspeople and consumers alike need to learn about solutions to problems they have in a convenient and useful format.
As a money-making business, the advantages can be numerous. Consider the following:
You can leverage your knowledge.
Whether you're working for someone else or you're a professional selling your services by the hour or by the job, you are being paid for what you produce. The moment you stop producing, you stop getting paid. By creating your product one time, you provide that business solution over and over again instead of performing the service yourself each time.
Everything you need to create a new product is already inside you -- the information, the secrets, the techniques, the things you already know. You don't need dozens of experts or newfangled distribution methods.
Your products can double as marketing materials. 
People say to me, "I'm already a consultant. If I create an information product that explains my entire process, won't people just do it themselves and stop hiring me to do work for them?" Absolutely not.
People who buy your information products are much more likely to hire you to perform services than other customers. Being published shows the customer the complexity of the services and the special ability you have to perform them, and makes you the obvious choice should the buyer need additional help with his business or hobby.
You can work at home. 
You won't necessarily need a brick-and-mortar location for people to buy your products. This means you can work at home with your computer in a closet or build your information product on your kitchen table. As long as you've got a way to create a product and distribute it, you don't have to be in any particular location for people to buy it.
You aren't likely to need employees.
The kind of work you may need help with isn't likely to require full-time employees. You could pay independent contractors to help maintain a customer database, ship products, and handle customers' questions. You can operate a business that makes well above $1 million a year with little or no staff and have little operating overhead.
You can start with little money. 
You also don't need a lot of equipment, furniture or computers. It doesn't require special licenses in most cases, and it doesn't require a special education or degrees. You will need to:
  1. Identify a market of people who are excited about the information you have
  2. Create a product those people want, and
  3. Offer it in a persuasive way.
Investing money in marketing when you are launching increases revenue more quickly. You can take a stair-step approach by investing a small amount in your first campaign and reinvesting your revenues into the next.
Some people are earning million-dollar incomes by selling teaching and training products. Each one started out like you, with no products and no customers, and they gave it a shot. This business is scalable -- you can make it as small or as large as you want.
But don't think this kind of business require little or no work. Just as you see entrepreneurs working hard in the mall, in a retail store or restaurant, you should plan on working hard on your business. It takes a small investment, but the payoff can be huge -- if you stick with it and continue to develop your business
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Saturday, 6 June 2015

Why I am using guest posting in my blog?????????????

I believe guest posting is the single most important strategy for growing your blog readership and platform. Allow me to explain…

What is guest posting?

First things first: let’s define our terms. “Guest posting” means writing and publishing an article on someone else’s website or blog.
I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to. It’s a great way to connect with new readers and get your name out.
But for the longest time, I overlooked this essential discipline for growing a popular blog. I wish I hadn’t. And I hope you won’t.

There are three reasons why guest posting is such a key strategy for every blogger to build their online influence:

Guest posting builds relationships

Bloggers need good content. By being a good guest blogger and adding value to someone else’s blog, you’re going to build relationships with other bloggers.
Bloggers make up a large percentage of conversations happening on the Internet, especially on social media sites like Facebook and Twitter. They can be tremendously influential. Which makes them good friends to have.
By making friends with other bloggers through guest posting, you’re going to grow your influence in the realm of social media, which will ultimately lead to more blog subscribers.

Guest posting is great for search engines

The one non-negotiable you should have for guest-posting is this:
The host blogger must include a link to your blog in the post somewhere (usually at the beginning or end).
Over time, these backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others.

Guest posting introduces you to new people

Perhaps, the best part of guest posting is that it allows you to enter an already-established community, and share your message. It allows you to connect with new people, which can ultimately benefit you, if you do it right.
If you’re adding value to the discussion, you’re going to see that convert over time to more readers, fans, and followers. Conversely, if all you’re ever doing is asking or selling, you may end up famous, but with a reputation you don’t want. (You don’t want to be “that guy” who’s hawking his own agenda.)
Add value. Help people. Be patient. And over time, you’ll win.

What about people guest-posting on your site?

I’m also a fan of allowing other people to guest post on my own site from time to time. You should consider offering guest posting on your blog, too (if you don’t already).
If you’re asking for opportunities to guest post on others’ blogs, this just makes sense. It allows the relationship you’ve developed with the host blogger to be mutual.
Some bloggers will even blog about their guest post and link to it from their own blog (giving you some great link juice). Personally, I’m a fan of this practice.

The first rule of being a good guest

When I guest post for someone else, I do the following:
  • Link to the post from my blog
  • Promote it on Twitter (several times)
  • Share it on Facebook
  • Thank the person
  • Stick around and respond to comments on the post
While not everyone does this, it’s not a bad idea. However, this is important: If you have to choose between getting people to guest post on your site or guest posting elsewhere, do the latter. It’s always better to get your name out into new communities.

Guest posting matters

According to my friend, Mike the Search Engine Guru, when it comes to SEO, guest posting on other sites is five times as valuable as creating new content on your own site. (So long as you get the backlink.)
Whether that’s precisely true or not, I don’t care. (Although, Mike is not an imprecise kind of guy, so it probably is.) The point is that this is an excellent strategy for extending your reach and boosting your reputation online.
Plus, if you’re a writer wanting to land more “traditional” publishing opportunities, this is a great first step to eventually getting your writing featured in news sites, magazines, and other publications.
If you aren’t satisfied with your blog traffic but aren’t posting on other people’s blogs, you don’t have much to complain about. Start guest posting today, and see your influence grow.

Now what?

Right about now, you’re probably saying “OK, Raji. I believe you, but now how do I do it?

Want to become the blogger, Kindly send your request to rrajidot@gmail.com with the subject Request for Guest Posting

Referrals are allowed here...

Kindly login and share your blog... I am waiting.............
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Friday, 5 June 2015

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Build Your Hits4Pay Referrals & Income In Auto-Pilot! (Only 100 6 Left)The easiest way to promote your Hits4Pay referral link is to join Hits4Pay Affiliate Builder Program. That way your promotion is on auto-pilot. 
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Stats
Direct Earnings
First Level
Second Level
Signup Bonus
$5.00
-
-
Emails Read
000017
0000000
0000000
Earnings
$0.34
$0.00
$0.00
Total Current Earnings :
$5.34

Daily Breakdown

(Stats before Feb 20, 2006 is not available in this area.)
Total Earned Wednesday, June 3, 2015: $0.04
Ads ReadEarnings
Direct Earnings:
2$0.04
First Level Earnings:
0$0.00
Second Level Earnings:
0$0.00
 
Total Earned Tuesday, June 2, 2015: $0.16
Ads ReadEarnings
Direct Earnings:
8$0.16
First Level Earnings:
0$0.00
Second Level Earnings:
0$0.00
 
Total Earned Monday, June 1, 2015: $0.04
Ads ReadEarnings
Direct Earnings:
2$0.04
First Level Earnings:
0$0.00
Second Level Earnings:
0$0.00
 
Total Earned Thursday, May 28, 2015: $0.02
Ads ReadEarnings
Direct Earnings:
1$0.02
First Level Earnings:
0$0.00
Second Level Earnings:
0$0.00
 
Total Earned Wednesday, May 27, 2015: $0.02
Ads ReadEarnings
Direct Earnings:
1$0.02
First Level Earnings:
0$0.00
Second Level Earnings:
0$0.00
 
Total Earned Saturday, May 23, 2015: $0.02
Ads ReadEarnings
Direct Earnings:
1$0.02
First Level Earnings:
0$0.00
Second Level Earnings:
0$0.00
 
Total Earned Friday, May 22, 2015: $0.02
Ads ReadEarnings
Direct Earnings:
1$0.02
First Level Earnings:
0$0.00
Second Level Earnings:
0$0.00
 



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Tuesday, 2 June 2015

Ideas to improve your website on google rank

Now that it’s possible to create a website at relatively little cost, start-up companies as well as established businesses have an increasing number of competitors when selling their products and services online.
With this saturation of the market and Google pushing their organic search results further down the page in favor of their paid listings, it is becoming increasingly difficult for businesses to be noticed online without paying Google for the privilege.

Google’s algorithm, which calculates the rankings of websites, can seem like an enigma, changing over 500 times a year. However, the biggest factor in determining Google’s rankings tends to be based on those little blue links that you see on almost all websites.
Imagine Google as the Internet’s polling station, counting the votes from all the links that it finds on the web. Unlike in your typical democracy, where one person has one vote, Google gives more weighting for votes from authoritative, relevant websites.
Unfortunately, there are no quick and easy ways to make your website get more links or turn up on the first page of a Google search. Here are 10 strategies that can help.
1. Pool your votes. Often business owners don’t realize that www.yourwebsite.com and http://rrajidot.blogspot.com  are seen as different pages by search engines. This can result in any links that you receive being diluted between the two pages. It’s the equivalent of a political party splitting up and the votes being shared by the two new parties. The solution to this common problem is to tell Google that you want all the votes from www.yourwebsite.com to be counted towards http://rrajidot.blogspot.com. This can be easily implemented by using a permanent (known as a 301) redirect from one of the pages to the other.
2. Provide testimonials. Every company relies on other businesses to supply products and services. Brainstorm a list of all the businesses that you use and recommend and offer to provide these businesses with testimonials. Often companies will have a dedicated page on their website for testimonials, acting as social proof to potential customers. Usually the company will jump at the chance to receive a testimonial from a satisfied customer and will be more than happy to link back to your website. This technique is a win-win for both websites and helps cultivate a good relationship with suppliers.
3. Offer discounts. Everyone loves a good deal and clubs and organizations love to promote such benefits to their members. Offering an exclusive discount to a club or organization is a highly effective way of receiving a link. I have used this technique to offer university students discounts which then allowed us to receive excellent links from these authoritative websites.
4. Donate to charity. Often charities will list their donors and benefactors on their website. If there is a relevant charity your business can donate to, asked to be listed on this page with a link back to your website.
5. Volunteer your services. If your business can’t afford to donate money to a charity, maybe you could offer your services. Alternatively, you could have a staff team-building day on which you help a local charity. This is good for moral and can help promote your company.
6. Locate references without links. Look for web pages that mention your business or website. Without a link back to your site, Google will not count the citation as a vote. You can use Google Alerts to create an automated notification, so that anytime a website mentions your business, you will receive an e-mail. You can then get in touch and ask them to provide a link back to your website.
7. Book speaking engagements. A short biography of the speaker is usually included on the event website. This is an excellent opportunity to include a link back to your business. If members of your staff spoke at events for a previous employer, ask them to update the biography to include a link to your company (the person’s currently employer) also.

8. Create a superior product or service. This helps to create buzz and adds character to your business and website. For example, this $200,000 Christmas dinner menu created a great deal of media attention (and links) for the business owner.
9. Sponsor photo contests. Ask your customers to send photos of themselves using your product or service in a creative way. Not only does this provide interesting content for your site but, people love to win things. The photos can be uploaded to your company’s Flickr and Pinterest accounts, providing more opportunities to engage with potential customers. Then use Google reverse image search to find other websites that use your images. Asking them to credit your site as the source, results in even more links back.
10. Target the right keywords. One of the biggest mistakes that websites make is targeting the wrong keywords. Take the time to analyze the keywords that produce conversions and make you money. One way to do this is to have analytics software, like Google Analytics, installed on your website so that you can see how visitors are interacting and finding your site. Often business target broad, high-volume keywords that convert well, instead of ranking keywords based on multiples of volume, competitiveness and conversion rate.
Google Analytics is free and simple to install. After signing up for an account, you are given a JavaScript code that is placed on every page of your site. After verifying the code has been installed correctly, you should immediately start receiving insights into how visitors are arriving at your website, including which keywords that are causing them to engage (for example by making a purchase or writing a comment) and which pages are scaring them off.
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Monday, 1 June 2015

Successful People Stay Productive and In Control

TalentSmart has tested more than a million people and found that the upper echelons of top performance are filled with people who are high in emotional intelligence (90% of top performers, to be exact). The hallmark of emotional intelligence is self-control—a skill that unleashes massive productivity by keeping you focused and on track.

Unfortunately, self-control is a difficult skill to rely on. Self-control is so fleeting for most people that when Martin Seligman and his colleagues at the University of Pennsylvania surveyed two million people and asked them to rank order their strengths in 24 different skills, self-control ended up in the very bottom slot.

And when your self-control leaves something to be desired, so does your productivity.

When it comes to self-control, it is so easy to focus on your failures that your successes tend to pale in comparison. And why shouldn’t they? Self-control is an effort that’s intended to help achieve a goal. Failing to control yourself is just that—a failure. If you’re trying to avoid digging into that bag of chips after dinner because you want to lose a few pounds and you succeed Monday and Tuesday nights only to succumb to temptation on Wednesday by eating four servings’ worth of the empty calories, your failure outweighs your success. You’ve taken two steps forward and four steps back.

Since self-control is something we could all use a little help with, I went back to the data to uncover the kinds of things that emotionally intelligent people do to keep themselves productive and in control. They consciously apply these twelve behaviors because they know they work. Some are obvious, others counter-intuitive, but all will help you minimize those pesky failures to boost your productivity.


They Forgive Themselves
A vicious cycle of failing to control oneself followed by feeling intense self-hatred and disgust is common in attempts at self-control. These emotions typically lead to over-indulging in the offending behavior. When you slip up, it is critical that you forgive yourself and move on. Don’t ignore how the mistake makes you feel; just don’t wallow in it. Instead, shift your attention to what you’re going to do to improve yourself in the future.

Failure can erode your self-confidence and make it hard to believe you’ll achieve a better outcome in the future. Most of the time, failure results from taking risks and trying to achieve something that isn’t easy. Emotionally intelligent people know that success lies in their ability to rise in the face of failure, and they can’t do this when they’re living in the past. Anything worth achieving is going to require you to take some risks, and you can’t allow failure to stop you from believing in your ability to succeed. When you live in the past, that is exactly what happens, and your past becomes your present, preventing you from moving forward.

They Don’t Say Yes Unless They Really Want To
Research conducted at the University of California in San Francisco shows that the more difficulty that you have saying no, the more likely you are to experience stress, burnout, and even depression, all of which erode self-control. Saying no is indeed a major self-control challenge for many people. “No” is a powerful word that you should not be afraid to wield. When it’s time to say no, emotionally intelligent people avoid phrases like “I don’t think I can” or “I’m not certain.” Saying no to a new commitment honors your existing commitments and gives you the opportunity to successfully fulfill them. Just remind yourself that saying no is an act of self-control now that will increase your future self-control by preventing the negative effects of over commitment.

Related: 10 Truths We Forget Too Easily

They Don’t Seek Perfection
Emotionally intelligent people won’t set perfection as their target because they know it doesn’t exist. Human beings, by our very nature, are fallible. When perfection is your goal, you’re always left with a nagging sense of failure that makes you want to give up or reduce your effort. You end up spending your time lamenting what you failed to accomplish and what you should have done differently instead of moving forward excited about what you've achieved and what you will accomplish in the future.

They Focus On Solutions
Where you focus your attention determines your emotional state. When you fixate on the problems that you’re facing, you create and prolong negative emotions which hinder self-control. When you focus on the actions you'll take to better yourself and your circumstances, you create a sense of personal efficacy that produces positive emotions and improves performance. Emotionally intelligent people won’t dwell on problems because they know they’re most effective when they focus on solutions.


They Avoid Asking “What If?”
“What if?” statements throw fuel on the fire of stress and worry, which are detrimental to self-control. Things can go in a million different directions, and the more time you spend worrying about the possibilities, the less time you’ll spend taking action and staying productive (staying productive also happens to calm you down and keep you focused). Productive people know that asking “what if? will only take them to a place they don’t want—or need—to go. Of course, scenario planning is a necessary and effective strategic planning technique. The key distinction here is to recognize the difference between worry and strategic thinking.

They Stay Positive
Positive thoughts help you exercise self-control by focusing your brain’s attention onto the rewards you will receive for your effort. You have to give your wandering brain a little help by consciously selecting something positive to think about. Any positive thought will do to refocus your attention. When things are going well, and your mood is good, self-control is relatively easy. When things are going poorly, and your mind is flooded with negative thoughts, self-control is a challenge. In these moments, think about your day and identify one positive thing that happened, or will happen, no matter how small. If you can't think of something from the current day, reflect on the past and look to the future. The point here is that you must have something positive that you're ready to shift your attention to when your thoughts turn negative, so that you don't lose focus.


They Eat
File this one in the counter-intuitive category, especially if you’re having trouble controlling your eating. Your brain burns heavily into your stores of glucose when attempting to exert self-control. If your blood sugar is low, you are far more likely to succumb to destructive impulses. Sugary foods spike your sugar levels quickly and leave you drained and vulnerable to impulsive behavior shortly thereafter. Eating something that provides a slow burn for your body, such as whole grain rice or meat, will give you a longer window of self-control. So, if you’re having trouble keeping yourself out of the company candy bin when you’re hungry, make sure you eat something else if you want to have a fighting chance.

They Sleep
I’ve beaten this one to death over the years and can’t say enough about the importance of sleep to increasing your emotional intelligence and maintaining your focus and self-control. When you sleep, your brain literally recharges, shuffling through the day’s memories and storing or discarding them (which causes dreams), so that you wake up alert and clear-headed. Your self-control, attention, and memory are all reduced when you don’t get enough—or the right kind—of sleep. Sleep deprivation raises stress hormone levels on its own, even without a stressor present, which are a major productivity killer. Being busy often makes you feel as if you must sacrifice sleep to stay productive, but sleep deprivation diminishes your productivity so much throughout the day that you're better off sleeping.

When you're tired, your brain's ability to absorb glucose is greatly diminished. This makes it difficult to control the impulses that derail your focus. What’s more, without enough sleep you are more likely to crave sugary snacks to compensate for low glucose levels. So, if you’re trying to exert self-control over your eating, getting a good night’s sleep—every night—is one of the best moves you can make.

They Exercise
Getting your body moving for as little as 10 minutes releases GABA, a neurotransmitter that makes your brain feel soothed and keeps you in control of your impulses. If you’re having trouble resisting the impulse to walk over to the office next door to let somebody have it, just keep on walking. You should have the impulse under control by the time you get back.

They Meditate
Meditation actually trains your brain to become a self-control machine. Even simple techniques like mindfulness, which involves taking as little as five minutes a day to focus on nothing more than your breathing and your senses, improves your self-awareness and your brain’s ability to resist destructive impulses. Buddhist monks appear calm and in control for a reason. Give it a try.

They Ride the Wave
Desire and distraction have the tendency to ebb and flow like the tide. When the impulse you need to control is strong, waiting out this wave of desire is usually enough to keep yourself in control. When you feel as if you must give in, the rule of thumb here is to wait at least 10 minutes before succumbing to temptation. You’ll often find that the great wave of desire is now little more than a ripple that you have the power to step right over.

They Squash Negative Self-Talk
A big final step in exercising self-control involves stopping negative self-talk in its tracks. The more you ruminate on negative thoughts, the more power you give them. Most of our negative thoughts are just that—thoughts, not facts. When you find yourself believing the negative and pessimistic things your inner voice says, it's time to stop and write them down. Literally stop what you're doing and write down what you're thinking. Once you've taken a moment to slow down the negative momentum of your thoughts, you will be more rational and clear-headed in evaluating their veracity.

You can bet that your statements aren’t true any time you use words like “never,” “worst,” “ever,” etc. If your statements still look like facts once they’re on paper, take them to a friend or colleague you trust and see if he or she agrees with you. Then the truth will surely come out. When it feels like something always or never happens, this is just your brain’s natural threat tendency inflating the perceived frequency or severity of an event. Identifying and labeling your thoughts as thoughts by separating them from the facts will help you escape the cycle of negativity and move toward a positive new outlook.

Putting These Strategies to Work
The important thing to remember is you have to give these strategies the opportunity to work. This means recognizing the moments where you are struggling with self-control and, rather than giving in to impulse, taking a look at these strategies and giving them a go before you give in.
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